The Official Guide to Realtor Closing and Referral Gifts
In the competitive world of real estate, creating lasting relationships with your clients is essential. One of the most impactful ways to leave a meaningful impression, strengthen those relationships, and encourage referrals is through thoughtfully curated gifts. As expert gift designers, we’re often asked by real estate professionals about closing, housewarming, and referral gifts. And so we’ve designed this guide to provide you with expert insights and proven strategies to create gifting experiences that will resonate with your clients long after the keys are handed over.
WHY CLOSING AND REFERRAL GIFTS MATTER
Research shows that 89% of realtors who give closing gifts report a positive impact on their business. Even more impressively, clients who receive a gift are ten times more likely to refer their realtor to friends and family. This simple yet impactful gesture can set you apart in a competitive market and ensure your clients remember you when it’s time to buy or sell again. It's a small investment that makes a BIG impact!
CLOSING AND REFERRAL GIFTS
We recommend that realtors establish a different gifts for each scenario - closing and referrals. This strategy prevents repetitive gifting and eliminates the stress of last-minute decisions, helping you stay prepared and intentional. If the same clients are offering multiple referrals, we can help you create a gifting strategy. Our expert advice: a high-end curated gift box at closing, a slightly smaller gift box for the first referral, followed by a gift such as a candle or bottle of wine with a personal note for the second referral, and then another gift box with different contents than the previous gifts. Maintaining this engaging pattern with your client will help support your goal of building a referral-based business.
EXPERIENTIAL AND HOME INSPIRED GIFTS
Gifts that deliver memorable experiences are on the rise. While a gift card to a restaurant or food baskets is thoughtful, we believe that home inspired, and sustainable gifts are more on brand for realtors. Imagine your client unwinding in their beautiful home with a cozy throw blanket, a cashmere candle, and a gourmet cup of coffee in a stoneware mug or a delicious glass of wine. Home inspired gifts align perfectly with the real estate industry and remain in your clients home for years.
SUPPORTING SMALL AND LOCAL BUSINESSES
When it comes to realtor closing and referral gifts, featuring locally sourced, small artisan brands not only makes your gifts more memorable but also introduces your clients to unique products they may not have discovered before. As a business deeply rooted in our local community, we take pride in being women-owned and family-owned. We've made it our mission to prioritize local sourcing, with 90% of our products coming from Canada and 60% of those sourced right here in Alberta.
PERSONALIZATION AND BRANDING
Every realtor and their client is unique, and so are our gifts, customized to reflect personal details like the homeowner’s style, and a thoughtful, personalized message on the gift card. When it comes to adding your logo, there is such a thing as too much and too little branding. We recommend a subtle yet recognizable presence so that upon receiving the gift, the recipient immediately associates it with you—before even opening the card. Plus, always a bonus, clients love to share on social media, including gifts they receive from you, creating organic advertising for your real estate brand.
Whether you’re a Realtor, Mortgage Broker, Home Builder, Interior Designer, or Real Estate Lawyer - Willows Box & Co. is your all-in-one gifting solution. Our team specializes in offering you a thoughtful, stress-free, and professional gifting experience. If you're ready to outsource your gifting needs, saving you time and money so you can focus squarely on your business, we'd love to hear from you!
Schedule your FREE Gift Design Consultation today.
