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As the holiday season nears, savvy businesses are leveraging gifting to strengthen relationships with clients, employees, and partners. Gifting is evolving into a strategic, personalized experience, and we've identified the top five holiday gifting trends for 2024 to help inspire memorable connections.
1. Experiential and Consumable Gifts
In 2024, gifts that deliver memorable experiences are on the rise, especially through consumables. Imagine a holiday morning spent making gourmet waffles drizzled with traditional Indigenous maple syrup, while sipping a delicious cup of coffee with family. Or a client unwinding with a bestselling novel, cozy throw blanket, candle, and gourmet hot chocolate. These gifts create a lasting impact—72% of consumers find experiential gifts more memorable, and 80% enjoy consumable gifts the most.
2. Supporting Small & Local Businesses
Consumers increasingly care about sourcing, and we prioritize small, local businesses in every gift box. Over 90% of our products come from Canadian companies, supporting local economies and offering meaningful, high-quality gifts. This resonates with the 81% of Canadians who prefer businesses that focus on local sourcing and community support. We have a heart-led, personal approach to gifting and take pride in being women-owned and family-owned.
3. Private Corporate Holiday Shopping Experience
Personalized shopping experiences are in high demand. Willows Box & Co. offers exclusive, private 2-hour sessions where clients work directly with our expert designers to curate gifts for their teams and clients. Customize each detail, and leave the rest to us—we’ll handle everything from assembly to delivery. With 60% of corporate leaders seeking curated shopping experiences this holiday season, early booking is essential.
4. Custom Holiday Gift Design Service
Customized gifts are a powerful way to create meaningful connections, with 78% of recipients saying that personalized gifts increase their sense of connection to the sender. Willows Box & Co. manages every aspect, from budgeting and sourcing to assembly and delivery, providing a thoughtful, stress-free gifting experience that reflects your brand and values. Outsourcing your gifting needs, will save you time and money.
5. Create Your Own Custom Gift Box Online Experience
Customization meets convenience with our “Create Your Own Gift Box” service. In three simple steps, each team member selects items that resonate with them, and we take care of the rest—from adding your personalized message and logo to each note card to assembling and delivering the gifts. The result? An engaging holiday experience that feels fun, unique and meaningful.
As the holiday season approaches, consider how these trends can strengthen relationships and reinforce your brand. Let us help your business create lasting connections with thoughtfully curated gifts and a streamlined process. Start today by completing our online gifting form: https://willowsbox.ca/pages/corporate-gifting-inquiry
What truly separates the most memorable real estate agents and mortgage brokers is the experience they create around the transaction.
That was one of the most valuable conversations shared on Tom Ferry’s podcast, The Art of Real Estate Gifting for Referrals, featuring Jay O’Brien and Jeff Jackel of Client Giant.
We’re excited to share that we have partnered with Salt and Lime, bringing you an you an in-store experience that blends the best of both worlds: thoughtfully curated pieces meets unique, "where did you get that?" fashion.
Simplify automated corporate gifting with the Willows Box & Co. Custom Gifting Portal. Thoughtfully curated, on-brand and on-trend gifts for clients, employees, and prospects. Consistent, meaningful, and effortless all year long.
